TIME: 3:15 p.m - 5 p.m.
Consider this: The wine world doesn’t have an audience problem—it has a communication problem.
Wine drinkers are becoming more curious, diverse, and culturally engaged, while the language around wine still feels exclusive, outdated, and often disconnected from how people actually experience it. So, what needs to change, and who gets to lead that charge?
Join moderator Maiah Johnson Dunn (wine writer and educator) in conversation with Clive Pursehouse (Forbes Wine), Christina Pickard (Wine Enthusiast), Tyler Balliet (The Rebel School of Wine), and Maryam Ahmed (Maryam + Company, Field Blends) for an unfiltered take on the state of wine communication today.
Across journalism, education, marketing, and community-building, each is challenging the entrenched norms and rewriting the rules: from how stories are told to who gets invited into the conversation. Together, they’ll dig into what’s broken, what’s worth preserving, and what it actually takes to connect with audiences in ways that feel honest, compelling, and relevant to now.
Expect strong opinions and practical takeaways for anyone ready to rethink how wine is talked about, sold, and shared.
EVENT'S WINE LIST:- 2023 Sheldrake Point Beta Series Blanc de Franc (Cayuga Lake, Finger Lakes, NY)
- 2023 Cristom Vineyards Eileen Vineyard Chardonnay Willamette (Willamette Valley, OR)
- Ria's Wine 2024 Viva Riesling (Finger Lakes, NY)
- Maryam + Company x Massican 2023 (Napa, CA)
- J. Hofstätter Pinot Bianco blind (Alto Adige, Italy)
- FLX blind
- FLX blind
